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UX China

When we’re not helping clients with UX research in China,
we run our own studies to share.

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A PODCAST 31st December 2018

UXSPOT on The China Startup Pulse podcast talking UX in China

Wrapping up a busy 2018 at UXSPOT our Research Director, Samuel Jesse was invited on The China Startup Pulse podcast to discuss UX best practices and product localization in China with host Oscar Romas from China Accelerator.

A QUALITATIVE STUDY 26th October 2018

Why and when users like using WeChat mini programs

Methodology: Focus Group Interviews

WeChat mini programs are shaking up the way brands are trying to reach their customers in China. But it seems some don’t understand why and when users like to use them, especially when compared to native mobile apps. We ran a series of focus groups to explore these questions.

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