What are WeChat Mini Programs?

WeChat mini programs are mini-apps inside of the WeChat app that doesn’t require download or installation, they are loaded dynamically like a website is in a browser.

• WeChat saturation
  Nearly everyone in China is already using WeChat. Every-day.
  Daily active users: 1 billion +
  Avg. daily time in WeChat: 77 minutes
  Daily WeChat Pay transactions: 1 billion +
  Audio / video calls per day: 450 million
• Easy to access
  Making it very easy for users to enter a mini program from over 60 places within WeChat.
  Pull-down menu on WeChat homepage, WeChat official accounts, embedded in articles, group & friend sharing, scanning a QR code, the discover tab, searching, and advertising.
• WeChat Pay
  WeChat Pay, WeChat’s integrated digital wallet for its users, allows e-commerce mini programs to flourish in China’s mostly cashless 020 economy.
  2019 WeChat mini program sales: 800 billion
• Authentication
  Registration & login to WeChat mini programs are frictionless, as users are authenticated via their WeChat accounts. It’s quick and easy to enter new mini programs and achieve tasks within seconds.
  

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