We're the research agency in China that blends UX with design thinking and digital know-how.

The line between offline and online has become blurred, digital experiences have become an integral part of customer journeys across all industries. China is at the forefront of this digital consumer revolution, and our team is centre stage to help you better understand your customers in China and how to design products for them.

We use UX research to help best-in-class companies design better user experiences in China

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Over multiple projects and brands we’ve helped LVMH run UX research in China through usability testing, user interviews and online surveys to optimize their luxury digital experiences.

Iterative UX research to test and validate a new digital investment tool. Our team ran rounds of in-depth interviews, usability testing, and focus groups and design sprints in iterative cycles.

We optimized the Office 365 consumer funnel in China by understanding pain-points and needs via online survey, usability testing and focus groups, then running data-driven & iterative design sprints.

Researching both consumers and staff through user interviews, focus groups, and usability testing across four markets in greater China to design a new clienteling suite.

After redesigning their global e-commerce mobile app, Dyson needed to localize their product for the Chinese market. We helped them do that through 1-on-1 usability testing and UX consulting.

Our team provided a UX expert review of the Kaspersky Chinese anti-virus software before running usability testing in Shanghai and UX workshops in Moscow.

We ran usability testing and UX benchmarking of an automotive infotainment system and dashboard against best-in-class Chinese connected cars in our Shanghai UX lab.

Through on-going iterative testing, we've helped Agoda localize their product in China through usability testing and focus group interviews, gathering key insights to help strengthen their market position.

Investigating opportunities for blockchain solutions in specific markets through user interviews with director-level industry leaders to provide recommendations on strategies.

Over multiple projects, we’ve helped PwC and their clients understand their target Chinese customers via user interviews, usability testing and focus group interviews.

We created an in-depth UX guide for the redesign of the Epson China website. The guide was formulated via online surveys, usability testing and UX expert reviews for their product team.

When the Nielson Norman Group team visited China they worked at UX Spot to run user interviews and usability testing. Our team helped facilitate, recruit and interpret the interviews.

Localizing in China can be hard. We make it easy.

“They quickly got the point of what we want to achieve, and came up with a solid execution plan in a short turnaround time. During the project execution phase, they met all the major timelines and demonstrated their professional expertise on user studies and design.”


Brian Zhou - Country Engagement Manager (China) at Microsoft

"Working on a user testing and expert review of our product they produced not only a regular report, but also a competitor analysis and recommendations for our product’s adaptation in the Chinese market. I absolutely recommend this company for UX activities in China."

Ekaterina Loginova

Ekaterina Loginova - Head of International UX Research at Kaspersky Lab

"We've been working with the team at UX Spot for several months now conducting research projects to localize our product. Apart from top notch facilities in Shanghai, their expertise and flexibility has helped us uncover new user insights that were key to strengthen our position in China."

Client Testimonial

Alberto Kok - Senior UX Research at Agoda.com

When we’re not helping clients, we’re sharpening our skills with independent research

We tackle the big questions around UX in China that you want to know, to help you better understand the Chinese digital ecosystem and how its users prefer to interact and engage.

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We blend UX research with design, tech and cross-cultural understanding

UX Spot is the leading UX research team in China with a unique ability to blend design, technology and UX research methodologies with an understanding of your business objectives and goals in China.

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In this UX study, we use AR as a lens to better understand cosmetic customers' needs: we aim to uncover how beauty tech users are engaging with these apps, and synthesize prescriptive solutions.

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