Research in China
Ecommerce user experiences unique to China are driving innovation and sales
We use UX research to help you localize your ecommerce experiences in China
Understand how your target Chinese customers are purchasing
- Marketplaces such as Taobao, Tmall and JD dominate the marketplace and are often a first stepping stone into ecommerce in China
- WeChat mini programs are small apps built within the WeChat app, with multiple points of access including being linked to a brands official WeChat account
- Livestreaming is being integrated into most ecommerce platforms as it continues to successfully drive sales
- Short video apps are becoming the most used entertainment apps in China, attracting the most advertising money and seeing ecommerce integrated directly into videos
- Social commerce is booming in China with platforms such as Little Red Book using user-generated content as a stepping stone to sales
- Group buying has seen a surge with platforms like Pinduoduo, blending social and group buying to get discounted products
- The use of KOL's are widely used in product marketing as a means to build trust, often paired with social commerce and live streaming
- Shopping holidays such as 11.11 (Double eleven / 11th November) continue to break records for sales revenue every year
Using UX research we help identify which of these channels is ideal for your brand and ecommerce strategy in China, who are your users, and how to design meaningful ecommerce experiences for them that lead to more sales of your products.
Our ecommerce case studies
We help LVMH brands understand how to improve user experiences of brand ecommerce apps and WeChat mini programs, and how to increase conversions of their Tmall and JD stores.
We helped The Hut Group optimize their existing ecommerce platforms in China, while getting a better understanding of their users needs and their shopping behaviours.
Ecommerce UX research & design solutions to drive more sales in China
Localize your ecommerce apps and websites
Optimize ecommerce consumer funnels
WeChat mini program store design
Validate marketing and advertising messaging
Drive cross-border ecommerce sales
Get a quote for your project
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