About us

What began in 2014 as a product innovation agency in China evolved into something far more significant. As Digital Creative, our parent company, crafted experiences and solutions for ambitious brands, we discovered a crucial truth: the most impactful solutions emerge from a deep understanding of user behavior, market dynamics, and cultural context.

While others still treated research and design as an afterthought, we recognized their transformative power. We evolved alongside China's transformation from market follower to global innovator. The mounting complexity of user expectations and fierce market competition demanded a new approach—one that went beyond surface-level design to tackle fundamental user challenges across all industries and touchpoints.

This realization led us to establish UX Spot in 2017, complete with our custom-built research lab and a dedicated team of specialists. We've since expanded our focus across APAC, helping brands navigate the region's diverse landscapes and solving complex experience challenges that traditional research methods often miss.

We partner with forward-thinking brands who understand that exceptional user experiences drive business growth. Our research has shaped products and services used by millions across Asia, spanning automotive interfaces, financial services, retail experiences, and beyond.

From helping global luxury brands connect with local consumers to enabling tech companies to revolutionize daily experiences, our insights have powered some of the region's most successful user experiences. We transform complex research data into clear, actionable strategies that deliver measurable results.

Ready to solve complex UX challenges in Asia's dynamic markets? Contact us to start the conversation.