UX Spot was built to help you research user experiences in China

It all started for us as a digital product agency back in 2011 making apps and websites in China, and by us, I mean Digital Creative the parent agency of UX Spot. Digital Creative was founded by and is run by designers, so design thinking and user-centric products have always been our core value. Even in our early years, UX design was the starting block of our process, but it wasn't easy to persuade clients to see this as a valuable step before UI or visual design of their products. It was assumed the role of designers was to know already what users wanted for each product. But the coming years saw China's digital ecosystem emerge as a global innovator and competition became fierce. The days of China being a copycat were over and brands knew they needed an edge in order to see customer growth and higher conversions. That edge was the optimization of user experiences.


Over the coming years, we began to focus on UX research as a means to get insights from real user data to drive our UX design. We fell in love with the power that user research gave us as a foundation for our projects, and most importantly the results that followed for our clients. Who would have thought? Find out what your users want and design your products based on their needs ends in success? (note the sarcasm). Jokes aside, we knew we were all-in on UX research, and at the end of 2016 we decided to build our own UX research lab, and form a dedicated team to help our clients. UX Spot was born.

Meet the team

Samuel Jesse

Research Director & Co-founder

Samuel has been living in China for over 10 years researching UX, designing and developing products, with a focus on helping western brands localize their products and customer experiences in China. His unique combination of skills and cross-cultural understanding provides an invaluable bridge into China when looking to run a successful UX research project.

Zippora Lau

Lead Moderator & Co-founder

Zippora blends a background in psychology, advertising and design to form a distinct ability to connect with respondents while unravelling insights that matter most to your business. Fluent in Mandarin, Cantonese and English, Zippora manages and trains our UX research team in interview moderation to ensure our high standards are maintained across all projects.

Jun Luo

Senior UX Researcher / Designer

Jun is a UX Researcher and UX/UI Designer with a background in advertising. Over the years he has developed a powerful skill-set covering the full range of digital, from UX research into UI design and front-end development, providing the ability to conduct and analyze UX research with an understanding and ability to execute on the complete product cycle.

Willy Lo

Senior UX Researcher

Willy is a multi-disciplinary UX researcher and project manager at UX Spot. Fluent in Mandarin, Taiwanese and English, Willy comes from a background in industrial design, specializing in researching between the cross-roads of digital and consumer physical products and how smart devices and experiences are shaping our future.

Ken Chen

Senior UX Researcher

Ken is an experienced researcher, interview moderator, and the recruitment manager at UX Spot. Fluent in Mandarin, Shanghainese and English, Ken has a background in sports medicine and specializes in health, fitness, wellness and gaming industries.

Ying Wang

UX Researcher

Ying is a UX researcher with an eye for detail and the ability to observe more about users than they represent about themselves and synthesize the data into meaningful insights. She specializes in helping UX Spot clients understand Gen X Chinese consumers.

Rafael - UX Spot Tech Director

Rafael - UX Spot Tech Director

Rafael Milewski

Tech Director - Partner

Rafael is the technical lead at UX Spot, overseeing all IT, tech analysis and performance reviews of the products. As a full-stack developer, he leads our development team creating custom apps for our clients and building our own custom research tools including our remote testing platform and online survey data visualization apps.

Liang - Back-end Developer at UX Spot

Liang - Back-end Developer at UX Spot

Liang Shan

Back-end / Quant Developer

Liang is a seasoned Back-end Developer responsible for creating and maintaining the functionality of our client-facing dashboards, remote user testing app and our online survey data visualization tools. Liang helps to create scripts and algorithms that analyze and map data from our research.

Best-in-class brands work with us when they need to optimize their UX in China

We're proud to work with the some of the best brands in the world, helping them run UX research in China and providing them with the data they need to make better UX, design and business decisions. If you're interested in working with us, don't hesitate to contact us today.

Wrapping up a busy year at UX Spot our Research Director, Samuel Jesse was invited on The China Startup Pulse podcast to discuss UX best practices and product localization in China with host Oscar Romas from China Accelerator.

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