Research in China
We use UX research in China to help you tap into the largest market for electric cars, connectivity, and rich infotainment system user experiences.
Understand automotive consumers in China to future-proof your strategy
This new connected automotive revolution is still in its infancy, and quickly evolving with no clear standards and experiences defined. This presents the opportunity for rapid innovation and exploration, to come up with exciting new ways to improve and even redefine what automotive transport is today and into the future.
- In-lab usability testing and benchmarking (and observation) of prototypes including infotainments, seats, headrest, steering wheel, and clusters.
- In-vehicle stationary (in-lab observation) usability testing and benchmarking.
- Drive-along contextual inquiry and usability testing in real-life scenarios.
- Diary studies capturing driving habits, behaviours and experiences from participants over time.
Our recruitment networks extend high into the automotive industry in China to be able to recruit both business-level executives for B2B research, and automotive consumers of EV and luxury cars.
Passengers on public transport and riding sharing are increasing in China. Congested roads lead to subway systems being more reliable methods of commuting to work, while ride sharing offers more freedom.
Maps and navigation systems from OEMs are lagging behind in the robust functionality offered in Chinese mobile apps Baidu Maps and AutoNavi. The apps even offer navigation in choices of favourite celebrity voices.
Our automotive UX case studies
Automotive UX research & design solutions to win you more customers
Test new prototypes with Chinese consumers
Understand how mobility is evolving in China
Design new connected experiences
Innovate with omnichannel customer experiences
Understand your brand perception in China
Get a quote for your project
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The iterative process of building two remote research tools and using them in the wild taught us many things about how to run remote UX research in China to a high standard. We put together a list of things we learned that you could apply to your projects.
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