Automotive UX
Research in China

With the popularity of connected cars exploding in China and around the world, the user experience has become a key factor in deciding to make a car purchase. Traditional OEM’s are becoming steel manufacturers while the new breed of EVs is presenting a new connected experience and lifestyle to consumers.

This new connected automotive revolution is still in its infancy, and quickly evolving with no clear standards and experiences defined. This presents the opportunity for rapid innovation and exploration, to come up with exciting new ways to improve and even redefine what automotive transport is today and into the future.

At UX Spot we harness UX research to uncover insights and learnings on Chinese automotive consumer habits, behaviours and interactions through a range of testing methods including:

• In-lab usability testing and benchmarking (and observation) of prototypes including infotainments, seats, headrest, steering wheel, and clusters.
• In-vehicle stationary (in-lab observation) usability testing and benchmarking.
• Drive-along contextual inquiry and usability testing in real-life scenarios.
• Diary studies capturing driving habits, behaviours and experiences from participants over time.

Our recruitment networks extend high into the automotive industry in China to be able to recruit both business-level executives for B2B research, and automotive consumers of EV and luxury cars.