Research in China
Digital experiences in the beauty industry in China are giving consumers more options, control and value than ever before. Optimize your strategy with UX research and design.
Design, test and optimize your digital beauty experiences with Chinese consumers
China’s beauty market, and its consumer funnels require localization
We blend China beauty industry research experience with design and tech savvy solutions
With the rapid growth in sales of premium products and an increase in domestic brand sales, China will soon be the largest cosmetic market in the world.
Major changes in social norms and popular culture are opening doors to new experiences and shopping behaviours.
Peer reviews, user generated content are used to learn about new products and how to apply them.
Our Beauty UX case studies
Exploratory qualitative user interviews with cosmetic consumers from tier 1, 2, 3 and 4 cities in China to influence and shape the design of augmented reality (AR) cosmetic apps.
Beauty UX research & design solutions to win you more customers
Usability test beauty apps with Chinese consumers
Don’t enter the market blindly. Test your apps and mini programs to see how they perform with target Chinese users through usability testing, and UX benchmarking to compare with best-in-class beauty experiences in China.
Optimize digital consumer funnels in China
Learn how to increase conversions of your consumer funnels in China through usability testing and design optimizations. Increase numerous metrics on your digital products from sign-up to purchase.
Design & test augmented reality beauty solutions
Augmented reality is taking off in the beauty industry with numerous AR apps already in the China market. We help you uncover needs for AR in user interviews, design new AR experiences and usability test them to validate.
Beauty and digital UX insights in China
Our team of researchers and designers provide UX expert reviews on the user experiences of the beauty industry in China along with providing UX design of personas, user journeys, sitemaps and custom UX research reports.
The future of personalized beauty in China
3D printed facial masks to fit your face, smart lotions tailored to your DNA, beauty personalization is around the corner. We uncover future needs through user interviews and focus groups using custom exercises.
Interactive in-store tech solutions
How can your brand boost in-store customer experiences using technology? Through user interviews and in-store testing, we uncover insights to drive the UX design of new and interactive experiences.
Get a quote for your project
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Wrapping up a busy year at UX Spot our Research Director, Samuel Jesse was invited on The China Startup Pulse podcast to discuss UX best practices and product localization in China with host Oscar Romas from China Accelerator.Continue reading
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