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Focus Groups
In China

Our research team and facility was created to help international companies like yours run high-quality focus groups in China.
We help best in class companies run UX research in China.

Discover what your Chinese customers want from your product.

Understand your target users perceptions, opinions and beliefs by collecting data in a focus group environment to use to improve and develop your product, brand or business in China. Contact us today to discuss your project.

Recruiting Participants

We recruit high-quality samples in China across various industry sectors and demographics for your focus group.

Interview Moderators

Our experienced local moderators host focus groups in Mandarin, Cantonese and Shanghainese.

Simultaneous Translation

If your team does not speak Chinese we can provide experts to your translate focus group in real-time.

Observation Room

Our observation room with one-way mirror comfortably seats 8 people, with headphones, viewing TV, power, Wi-fi, A/C.

Research Recording

Our facility has high-end video and audio equipment to observe and record your focus group interviews in HD.

Analysis & Reporting

Documentation of research, analysis and reporting key findings of focus group with actionable takeaways.

Microsoft Office 365 focus group
Microsoft Office 365 focus group
Microsoft Office 365 focus group

Our Research Process

Our methodology and professionalism is what sets us apart

When we’re not running focus groups for clients, we host our own tests to share.

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A QUALITATIVE STUDY 26th October 2018

Why and when users like using WeChat mini programs

Methodology: Focus Group Interviews

WeChat mini programs are shaking up the way brands are trying to reach their customers in China. But it seems some don’t understand why and when users like to use them, especially when compared to native mobile apps. We ran a series of focus groups to explore these questions.