We make the best use of our UX research and translate it into the optimal user experience
Great UX Design is grounded in great user research. The right research methods help us understand the audience your product is targeting, the psychology of your potential users, and how the dynamics of your user’s interaction with the interface. Leveraging years of research experience in China, our UX designers are trained to synthesize those meaningful data with your business goals to create enjoyable experiences that fit the complex Chinese ecosystem.
Our approaches draw the best elements of our research to deliver exceptional UX design output
We ensure that the visual structure and presentations of information on your digital products are intuitive and corresponds to the common Chinese users’ mindset. We provide visual outputs rather than a text report to help you across the UX design journey.
Personas are developed based on your users’ knowledge, attitudes, uses, and responses to your products and services. We then use these personas as hypothetical actors to test ideas & designs.
Empathy & Journey Maps are used for mapping out your users’ emotions, thinking, behavior along with your product experiences or services, we identify pain points and real moments that matter, and understand what pages are needed for your digital products.
User Flows are used to validate the series of steps a user takes to achieve a meaningful goal. It helps to identify the necessity of each step and logic of your products & services.
Information Architecture is the process of cataloging content and arranging it into a sitemap. It outlines what information will be on the products and how they will be organized, and the other purpose is to provide a scope for what wireframes are required.
Wireframes allow you to map out the functionality of the pages in low-fidelity to high-fidelity. We use wireframes iteratively to organize which content goes where without focusing on styles or aesthetics.
Prototyping helps visualize how users will experience the digital product before it is developed. Prototypes can be recycled into the testing with end-users to detect problems that can inform future design and development decisions.
Willy Lo
We blend our UX design with mixed methodologies UX research
Our UX design is the output of our UX research. It is important for our designers to have a holistic view of users when creating designs for them. During the design process, our team will also explore the need for user research such as usability testing, focus groups, or benchmarking to gather feedback. This can create a less time-consuming revision process later, and make everything much more efficient.
Our teams go beyond UX design, we help you build it
We are part of a bigger digital team in which you can see more details on our About Us page. We work together as a big team to use each other’s strengths and knowledge to drive innovation and provide a fully digital production cycle. We have work with clients creating WeChat mini programs, digital campaigns, Apps, CRM, and E-commerce services.
We help best in class companies run UX research in China.
Our detailed approach is a proven method for success.
Frequently asked questions on UX Design in China
Can’t find what you’re looking for? Ask us your question directly and we will get back to you within 24 hours.
Do I need UX research before UX Design?
Starting with UX research is certainly recommend. UXer research provides the foundation for the initial UX design work and also provides a way to validate the design direction. UX design output such as persona, journey maps, or wireframes, is designed based on the outcome of UX research.
In this UX study, we use AR as a lens to better understand cosmetic customers' needs: we aim to uncover how beauty tech users are engaging with these apps, and synthesize prescriptive solutions.
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