Healthcare UX Research in China
As the connection between the healthcare industry and online services grows, digital experiences for patients and hospital staff are valued more than ever. Strengthen your digital products with UX research and design.
The healthcare industry is becoming more digitized to meet the needs of patients and healthcare workers in China
Understand China’s healthcare market, and the users’ needs
We grasp the innovative technology and emerging trends in healthcare to design the most suitable research method.
An internet hospital is a licensed online medical platform based on a offline hospital, integrating consultation, prescription, payment and dispensing into one-stop Internet medical service centers. Internet hospitals are running smoothly and gaining considerable traction among the public especially because a series of policies that the government released and the efficient express service makes for contactless drug delivery. Compared with physical hospitals, Internet hospitals have the advantages of higher efficiency at lower costs, optimized resource distribution and non-contact treatment.
Health wearable devices
With more and more people using smartwatches or health wearables to track steps, sleeps, and even blood pressure, users are more used to being surrounded by data about their health. A study shows that the number of wearable devices is forecast to hit 1.1 billion by 2022 worldwide.
With this popularity of wearable devices, the challenge shifts from collecting the most accurate data to presenting the data in the easiest way to understand. Users no longer just want to see the numbers, but the useful insights behind the numbers and how it affects their well-being.
Medical virtual reality
Virtual reality opens doors to a variety of new opportunities for both patients and the doctors in the healthcare industry. For the patients, VR is presenting itself as an enticing solution to help patients relax and suffer to a lesser extent when the patients are in anxious or painful situations. For the doctors, VR is mostly seen as the training tool to improve their skills. It can be used to simulate the actual operations or help physicians experiencing life as elderly.
What we listed above are just a few of the technologies that are currently active in the healthcare industry, but there are many more exciting technologies in use and under development. We at UX Spot focus on the latest industry news and expand the frontiers of UX research in China.
In the response to COVID-19, people are more conscious about medical information and going to the offline hospital. Healthcare apps like Ping An Good Doctor and Ding Xiang Yuan saw their user bases grow dramatically. Ping An Good Doctor, for instance, reported a 900% increase in new users from December 2019 to January 2020.
According to Haodf.com, the very popular internet hospital in China, over 20,000 physicians offer online medical services to 200,000 visitors daily on their platforms.
Over two in five (43%) urban Chinese consumers would buy wearable devices for themselves, rising to almost half (48%) of consumers aged 20-24.
Healthcare UX research & design to engage with your customers
Optimize digital consumer funnels in China
Learn how to increase conversions of your consumer funnels in China through usability testing and design optimizations. Increase numerous metrics on your digital products from sign-up to purchase.
Formative usability assessment
In the different stages of your product development, we can use suitable usability evaluation techniques to help you identify the use problems on the product interface and provide the design solutions for the next stage.
Summative usability assessment/ Human factors assessment
Summative usability testing is the final validation for your healthcare products. We put your final product to the real users’ hands and ensure the safety and use of the product has been addressed. Finally, we analyze the testing data and evaluate if the product meets all regulation requirements.
Learn the healthcare & digital UX insights in China
Our team of researchers and designers provide in-depth expert review on the user experience of the healthcare industry in China. We will go through your digital products and give recommendations along with UX design of personas, user journey, sitemaps and custom UX research report.
Understand the future of the wearable devices in China
With the popularity of wearable devices rising in China, use UX research such as usability testing or diary studies to learn what the Chinese consumers think and do with the wearable devices.
Test your virtual reality solutions in our UX research lab
Use 1:1 interviews and usability testing to understand how your users perceive your VR products. Our custom-built UX lab can be tailored to help you create the best environment and test with your target users.
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Wrapping up a busy year at UX Spot our Research Director, Samuel Jesse was invited on The China Startup Pulse podcast to discuss UX best practices and product localization in China with host Oscar Romas from China Accelerator.Continue reading
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