Healthcare UX
Research in China

China’s large number of internet users and a series of preferential policies provide great potential for more technology use in the healthcare industry. “Co-building, sharing and for all” are set to be the strategic theme together with “Internet + Medical Health” to promote internet-based healthcare in China, encouraging medical institutions to leverage technologies to improve the efficiency of medical services. To ensure your digital medical devices or services can reach and satisfy your target Chinese users, it’s crucial to validate your healthcare products with usability testing and other UX methods.

The healthcare ecosystem and consumer channels are complex and unique in China, which requires UX research to offer valuable feedback from end-users and in-depth insights on the healthcare market. At UX Spot, we apply focus groups, 1:1 interviews, and other custom UX methodologies into practice, helping medical institutions locate & understand target Chinese consumers, and uncover the expected user journeys of using your healthcare services.

We at UX Spot have extensive knowledge and experience with a wide variety of healthcare services in China. As more modern technology is implemented in the healthcare system in China, we make sure we keep up to date with the latest UX trends in this industry. Below, we outline a few of the key trends of healthcare technology in China.

Internet hospital

An internet hospital is a licensed online medical platform based on an offline hospital, integrating consultation, prescription, payment, and dispensing into one-stop Internet medical service centers. With the preferential policies released by the government and the emergence of efficient express services for contactless drug delivery, internet hospitals are running smoothly and gaining considerable attention among the public in China. Compared to conventional hospitals, internet hospitals have the advantages of higher efficiency at lower costs, optimized resource distribution, and non-contact treatment. And what’s needed is user-centric experiences & interfaces for Chinese consumers to engage with your medical services more easily and efficiently.

Health wearable devices
With more and more people using smartwatches or health wearables to track steps, sleep, or blood pressure, users are more used to being surrounded by data about their health condition. A study shows that the number of wearable devices is forecast to hit 1.1 billion by 2022 worldwide. With the popularity of wearable medical devices in China, the challenge shifts from collecting the most accurate data to presenting the data in a professional but user-friendly way. At UX Spot, we run usability testing on your fitness devices to provide insights on how effectively your products communicate with target Chinese users.

Medical virtual reality
Virtual reality opens doors to a variety of new opportunities for both patients and doctors in the healthcare industry. For the patients, VR presents itself as an enticing solution to help patients relax and suffer to a lesser extent when the patients are in anxious or painful situations. For doctors, VR is mostly seen as a training tool to improve their skills. It can be used to simulate the actual operations or help physicians experiencing life as elderly. Chinese customers and practitioners are ready to embrace this new healthcare technology, looking for a more engaging and frictionless medical user experience.

What we listed above are just a few of the technologies that are currently active in the healthcare industry. Still, there are many more exciting technologies in use and under development. We at UX Spot focus on the latest industry news and expand the frontiers of UX research in China.