IoT UX Research
Discover solution opportunities for your IoT users and optimize your digital experiences through UX research and design.
UX upgrades are needed to seize opportunities in the complex IoT landscape
In the next 5 years, more than 20% of Chinese households will purchase their first personal IoT products, and most of these families reside in urban areas. This market offers enormous opportunities for IoT players. However, the needs of urban Chinese users are unique and quickly evolving with the rapidly developing digital environment. To attract and engage them, you need refined experiences that meet their complicated needs.
Design and optimize your IoT experiences for existing & prospective customers
Using UX research, we identify what your users think of your products & how to fine tune your connected experiences. Tech giants including Huawei, Xiaomi, Baidu and Alibaba, as well as traditional home appliance manufacturers, e.g., Haier and Midea have entered the personal IoT market. These established companies have impacts on consumer perceptions, expectations and mental models, which need to be understood before you launch or upgrade your IoT products.
Understand consumer expectations and optimize your connected experiences
At UX Spot, we leverage UX research to learn about IoT consumer perceptions, habits, and behavior in China by using a wide range of methods:
- In-depth 1-on-1 user interviews or focus groups to uncover their habits, perceptions and expectations for personal IoT products.
- Usability testing mobile app for smart devices in real-life scenarios.
- Diary studies capturing habits, behaviors and experiences in daily life or using your product over time.
- Expert reviews of current IoT users & recommendations for best channels to attract and engage your potential customers
- Competitor analysis and competitive benchmarking to understand the opportunities & relative position of your personal IoT products in China.
- Home visits of personal IoT users that reveal the authentic context and scenarios of connected experiences.
More than 50% of Chinese urban residents agree that smart home products reduce the time spent on housework and make life easier for them.
73% of middle-aged urban residents agree that they rely on connected home products, as they are busy with both careers and taking care of their families.
UX research & design for IoT to engage your customers
Optimize your in-store IoT experiences for customers in China
Learn how to innovate interactive experiences for customers visiting your offline stores. We help you drive in-store consumer experiences by extracting insights from user interviews and in-store testing.
Discover challenges to IoT experiences for the Chinese market
Our team at UX Spot conducts user interviews and focus groups to identify the potential challenges of IoT experiences in China, from practicality, privacy concerns, to integrating multiple devices.
Use insights from UX research to innovate connected experiences
Leverage UX research to learn about users’ pain points, and create new experiences that address their frustrations. We draw on these insights to design creative interfaces & dashboards for connected mobile apps.
Boost consumer engagement with experience design
Use interviews and diary studies to understand user behaviors over time and discover opportunities to engage them in the long run. Our team explores consumer data to identify the key pain points during long term use.
Understand the future of connectivity & smart homes in China
Connected home security systems that automatically identify intruders, smart home controls that optimize sleep…We discover future needs in the Chinese market through user interviews and focus groups with custom activities.
Get a quote for your project
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Wrapping up a busy year at UX Spot our Research Director, Samuel Jesse was invited on The China Startup Pulse podcast to discuss UX best practices and product localization in China with host Oscar Romas from China Accelerator.Continue reading
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