Lab 304, Building 3, Honghui Yinyuewan Pudong, Shanghai, China Google Map
A QUALITATIVE STUDY 26th October 2018
Methodology: Focus Group Interviews
WeChat mini programs are shaking up the way brands are trying to reach their customers in China. But it seems some don’t understand why and when users like to use them, especially when compared to native mobile apps. We ran a series of focus groups to explore these questions.