What’s the differences between Chinese market and international market in terms of User Experience? What’s the key principles to localize your design for Chinese market?
Samuel Jesse is the right person to talk with who co-founded a UX research lab UXSPOT in Shanghai. With 10 years of experience in UX, we talked with Samuel about his experience working with Chinese clients as an International designer, UX practices for Chinese consumers, Why mobile is crucial and more about product localization. Here’s a short quote from Samuel , “when something is [well] designed, it gives that perception of trust, it transfers that perception of quality.”
Show Notes:
00:00 Introduction & Summary
01:20 Introducing Samuel Jesse
02:00 Moving from Beijing to Shanghai
02:46 Working with Chinese Clients
03:40 Shanghai vs Beijing Environments
04:31 Initial UX Design Projects with Local Clients
06:14 Change in Chinese attitudes towards UX
07:31 A UX Research Lab in China
09:10 UX Approach and Test in Chinese market
10:21 Importance of Mobile
11:14 Differences between Chinese consumers and international market
12:48 Issues in Translation
14:10 User Verification for Mobile Users
14:45 UX Best Practices in China
16:20 Establishing Trust through Design
18:08 Good Design in China
19:40 International and Chinese UX Differences From Design Perspective
20:40 Implications of Familiarity with Local Companies
22:55 Copy-Cat Culture in China
25:03 Chinese Companies going International
26:34 Over-Localization
27:33 Contact Information and Sign Off
Source: https://chinastartuppulse.simplecast.fm/6644ec10
UX Spot on The China Startup Pulse podcast talking UX in China
Podcast
Wrapping up a busy year at UXSPOT our Research Director, Samuel Jesse was invited on The China Startup Pulse podcast to discuss UX best practices and product localization in China with host Oscar Romas from China Accelerator. Samuel shared some insights on the digital landscape in China, best practices, how to build trust and much more. Put on your headphones and have a listen at the China Startup Pulse website or Apple Podcasts.
For any questions, further elaborations, or invitations for speaking engagements at events or podcasts, contact us at research@uxspot.com
UXSPOT is a user research facility in Shanghai. We run usability testing, focus group interviews, user interviews, UX & co-design workshops for the worlds leading companies in our custom built user experience lab in China.
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