Wrapping up a busy year at UXSPOT our Research Director, Samuel Jesse was invited on The China Startup Pulse podcast to discuss UX best practices and product localization in China with host Oscar Romas from China Accelerator. Samuel shared some insights on the digital landscape in China, best practices, how to build trust and much more. Put on your headphones and have a listen at the China Startup Pulse website or Apple Podcasts.
For any questions, further elaborations, or invitations for speaking engagements at events or podcasts, contact us at research@uxspot.com

What’s the differences between Chinese market and international market in terms of User Experience? What’s the key principles to localize your design for Chinese market?

Samuel Jesse is the right person to talk with who co-founded a UX research lab UXSPOT in Shanghai. With 10 years of experience in UX, we talked with Samuel about his experience working with Chinese clients as an International designer, UX practices for Chinese consumers, Why mobile is crucial and more about product localization. Here’s a short quote from Samuel , “when something is [well] designed, it gives that perception of trust, it transfers that perception of quality.”

Show Notes:

00:00 Introduction & Summary

01:20 Introducing Samuel Jesse

02:00 Moving from Beijing to Shanghai

02:46 Working with Chinese Clients

03:40 Shanghai vs Beijing Environments

04:31 Initial UX Design Projects with Local Clients

06:14 Change in Chinese attitudes towards UX

07:31 A UX Research Lab in China

09:10 UX Approach and Test in Chinese market

10:21 Importance of Mobile

11:14 Differences between Chinese consumers and international market

12:48 Issues in Translation

14:10 User Verification for Mobile Users

14:45 UX Best Practices in China

16:20 Establishing Trust through Design

18:08 Good Design in China

19:40 International and Chinese UX Differences From Design Perspective

20:40 Implications of Familiarity with Local Companies

22:55 Copy-Cat Culture in China

25:03 Chinese Companies going International

26:34 Over-Localization

27:33 Contact Information and Sign Off

Source: https://chinastartuppulse.simplecast.fm/6644ec10

UXSPOT is a user research facility in Shanghai. We run usability testing, focus group interviews, user interviews, UX & co-design workshops for the worlds leading companies in our custom built user experience lab in China.


Zippora Lau

Co-Founder & Lead Researcher


Co-founder of UX Spot, Zippora combines a psychology and design background with user experience research as our lead interview moderator.

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