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User research &
discovery
Understand your customers’ needs, behaviors, and motivations to inform the design of future experiences.
User experience
design
Harness user experience research insights to drive the design and business decisions in your digital products.
User testing &
optimization
Test your products to identify pain points, opportunity areas for improvement, and optimize usability.
Industry
Digital UX
Digital UX
Optimizing digital experiences across China & APAC's evolving technology landscape
As the world's most sophisticated mobile-first market, China and APAC are setting new global standards for user experience and innovation. The region drives advancement in everything from super apps to social commerce. This dynamic environment demands a clear understanding of user behavior, technical capabilities, and emerging interaction patterns.
Transforming digital experiences through conversion-focused optimization
E-commerce funnel optimization
We help businesses create intuitive pathways that drive meaningful engagement with their digital products. Our research examines how users discover and interact with products across different platforms and contexts, enabling the creation of seamless discovery experiences that feel natural while driving conversion. We optimize every step of the purchase journey, from initial browse to final checkout, ensuring users can confidently navigate even complex product catalogs.
Payment and fulfillment refinement
Our research optimizes the critical final stages of e-commerce interactions. We examine how users interact with payment systems and shipping options across different markets, helping organizations implement solutions that build trust while reducing abandonment. This includes localizing pricing presentations, optimizing delivery options, and creating transparent fulfillment experiences that meet regional expectations.
Onboarding experience optimization
We transform how new users experience digital products, focusing on creating activation journeys that quickly demonstrate value while building long-term engagement. Our research reveals key drop-off points and friction areas, enabling the development of smooth, intuitive onboarding flows. We help organizations implement the progressive introduction of features and gamified elements that encourage completion while maintaining clarity and purpose.
Building sustainable growth through user retention and monetization
Subscription experience enhancement
We help businesses create subscription experiences that convert and retain users for the long term. Our research examines the entire subscription lifecycle, from initial consideration to ongoing engagement, revealing the factors that drive conversion from free to paid tiers. We optimize trial experiences, upgrade paths, and renewal journeys to maintain user satisfaction while supporting sustainable business growth.
Behavioral targeting optimization
Our research shapes how businesses deliver personalized experiences that feel helpful rather than intrusive. We examine user responses to tailored content, recommendations, and interactions, helping implement targeting strategies that enhance engagement while respecting privacy preferences. This work ensures personalization adds genuine value to the user experience while driving business objectives.
Engagement strategy development
We create comprehensive approaches to maintaining user interest and activity over time. Our research uncovers patterns in long-term usage, helping organizations identify and capitalize on key engagement moments. We design solutions that engage users with digital products through meaningful features, timely communications, and rewarding interactions.
Elevating user satisfaction through support & trust
Customer support integration
We optimize how digital products assist with different user needs and scenarios. Our research examines user preferences for self-service, AI-powered help, and human support, enabling organizations to create layered support experiences. We help implement intuitive help centers, effective chatbots, and seamless live chat experiences that resolve issues while building user confidence.
Privacy-first experience design
Our research guides organizations in creating transparent, trustworthy data practices that meet regional requirements. We examine user attitudes toward data sharing and privacy across various APAC markets, helping implement appropriate consent mechanisms and control interfaces. This work ensures compliance with regulations like China's PIPL while maintaining smooth user experiences.
Trust building through design
We help organizations create experiences that establish and maintain user trust through thoughtful design. Our research reveals the subtle factors influencing user confidence, from security indicators to transaction transparency. We guide the implementation of features and interactions that reinforce trustworthiness while supporting efficient user flows.
Optimizing technical performance for seamless experiences
Cross-device experience refinement
We ensure digital products perform consistently across various devices and contexts. Our research examines how users switch between platforms, helping organizations create adaptive experiences that maintain continuity. We optimize interfaces for different screen sizes and input methods while ensuring core functionality remains accessible and efficient.
Technical optimization
Our research reveals how performance affects user behavior and satisfaction across different networks and devices. We examine tolerance for loading times, offline functionality requirements, and responsiveness expectations. This understanding helps organizations prioritize technical improvements that meaningfully impact user experience.
Interface responsiveness enhancement
We help organizations create interfaces that feel immediate and reliable across all interactions. Our research examines user expectations for feedback, animation, and state changes, enabling smooth, responsive experience design. We optimize micro-interactions and loading states to maintain user engagement even during processing or network delays.
Our specialized UX research methods for mobile and digital products
In-depth user interviews
We conduct comprehensive interviews with users across mobile apps and digital platforms to uncover critical insights about their needs, behaviors, and pain points. Our interview techniques reveal how people interact with mobile applications daily and engage with digital products across different contexts, uncovering explicit preferences and implicit needs. These insights directly inform feature prioritization and design decisions, ensuring mobile and web experiences resonate with target users.
Longitudinal diary studies
Our proprietary Recap platform tracks how users engage with mobile apps and digital products over extended periods. This long-term observation reveals patterns in mobile usage behavior, identifies recurring challenges in digital interactions, and uncovers opportunities for enhancement. Our diary studies provide unique insights into how mobile applications integrate into users' daily routines and how digital products maintain engagement over time, helping organizations improve user retention.
Quantitative user surveys
We deploy targeted surveys to gather broad-scale feedback about mobile and digital experiences. Our carefully crafted questionnaires collect actionable data about user satisfaction with mobile apps, feature preferences across digital platforms, and pain points in mobile and web interactions. This quantitative approach helps organizations validate assumptions, prioritize improvements, and make data-driven mobile and digital product development decisions.
Comprehensive usability testing
Our rigorous usability testing reveals how users navigate mobile applications and digital platforms in real-world scenarios. We observe and analyze user interactions with critical flows such as mobile onboarding, in-app purchases, and core feature usage across both mobile and web interfaces, identifying specific usability issues and opportunities for improvement. This direct observation helps organizations create intuitive, efficient experiences across all digital touchpoints.
Expert heuristic evaluation
We conduct expert analyses based on established mobile UX principles and digital product best practices. Our specialists examine every aspect of mobile apps and digital experiences, from navigation patterns to micro-interactions, identifying usability issues and inconsistencies that might impact the user experience. This systematic evaluation ensures products maintain cohesive, user-friendly experiences across mobile and web platforms.
Iterative prototyping
We help organizations rapidly create and test interactive prototypes of new mobile features and digital experiences. This approach enables quick validation of concepts through user feedback before significant development investment, whether for mobile apps or broader digital platforms. Our iterative prototyping process reduces risk and development costs while ensuring final implementations meet user needs across all digital touchpoints.
Our expertise in digital experience research & optimization
Our deep experience spans the complete spectrum of digital product development and optimization across China and APAC. We bring a sophisticated understanding of user behavior, technical capabilities, and business requirements to every engagement, helping organizations create experiences that drive sustainable success.
We excel in optimizing complex digital products and experiences:
- Mobile-first applications and responsive platforms
- E-commerce and marketplace solutions
- Subscription and SaaS products
- Enterprise productivity tools
- Social and community platforms
- Connected device experiences
- Super app ecosystems
- Digital financial services
Our specialized expertise includes:
- User research and behavioral analysis
- Conversion optimization and funnel design
- Engagement strategy development
- Cross-platform experience optimization
- Regional compliance and privacy implementation
- Performance optimization and technical refinement
Today's users expect seamless experiences that anticipate their needs while respecting privacy. From intuitive onboarding to personalized engagement, every interaction must deliver value while building trust. This evolution requires a sophisticated understanding of how users discover, adopt, and engage with digital products across diverse contexts.
case study
case study
Locations
Shanghai
176 Xietu East Road,
3rd Floor, Huangpu, Shanghai, China
Hong Kong
14 Taikoo Wan Road, 21st Floor, Cityplaza 3, Taikoo, Hong Kong
Sydney
320 Pitt Street Sydney, New South Whales, Australia
Singapore
5 Temasek Boulevard, 17th Floor, Singapore
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