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Test your products to identify pain points, opportunity areas for improvement, and optimize usability.
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HMI design
HMI design
Creating intuitive HMI designs for next-generation automotive experiences
We specialize in designing sophisticated HMI solutions that bridge the gap between complex vehicle systems and intuitive user experiences. Our expertise in automotive HMI design helps manufacturers navigate the rapidly evolving landscape of connected, intelligent vehicles in China and APAC markets. Combining user research with advanced design principles, we create interfaces that enhance driver and passenger experiences while maintaining safety and brand consistency.
We design comprehensive HMI solutions that transform vehicle interactions in China
Today's vehicles are becoming increasingly sophisticated command centers. Our HMI designs create seamless experiences that make complex systems feel natural and intuitive, particularly for China's tech-savvy consumers who expect advanced digital integration in their vehicles.
Infotainment system design
We create unified infotainment experiences that transform vehicles into connected entertainment and control hubs, integrating navigation, media, climate control, and vehicle settings into intuitive interfaces that minimize driver distraction.
Head-up display innovation
Our HUD designs strategically project critical information into drivers' line of sight, incorporating advanced visualization techniques and contextual awareness to enhance safety and driving experience.
Digital instrument clusters
We design dynamic instrument displays that adapt to driving conditions and user preferences, presenting vital information clearly while maintaining brand aesthetics and functional efficiency.
Multi-screen ecosystem integration
Our designs create cohesive experiences across all vehicle displays, from center consoles to rear-seat entertainment systems, ensuring consistent interaction patterns and seamless information flow.
We transform user insights into intuitive interfaces that enhance safety and satisfaction
Our design process combines rigorous user research with automotive expertise to create interfaces that feel natural while meeting strict safety and regulatory requirements. We focus on reducing cognitive load and enhancing user confidence across all interaction points.
- Advanced gesture and voice control integration
- Context-aware interface adaptation
- Personalized user profiles and preferences
- Safety-focused interaction patterns
- Cross-cultural usability optimization
- Performance validation in real driving conditions
Safety-first design framework
We employ comprehensive safety guidelines throughout our design process, ensuring interfaces minimize distraction while maximizing information accessibility and control precision.
Cultural context integration
Our designs consider regional preferences and behaviors across China and APAC markets, creating experiences that feel natural to local users while maintaining global design standards.
Brand experience alignment
We align HMI designs with brand identity and values, ensuring consistent visual language and interaction patterns that strengthen brand recognition and emotional connection.
Cross-platform optimization
Our interfaces maintain consistency across different vehicle models and trim levels while adapting to varying hardware capabilities and display configurations.
We design future-ready HMI solutions that anticipate tomorrow's mobility needs
The automotive industry is experiencing unprecedented transformation. Our forward-thinking approach integrates emerging technologies and evolving user expectations to create relevant HMI solutions as vehicles become more connected and autonomous.
Autonomous mode integration
We design intuitive interfaces for different levels of autonomous driving, focusing on building user trust and maintaining situation awareness during both manual and automated operations.
Advanced driver assistance
Our HMI solutions seamlessly integrate ADAS features, providing clear feedback and timely interventions while maintaining user confidence and control.
Connected car ecosystems
We create interfaces that extend the vehicle experience into users' digital lives, integrating with smartphones, smart homes, and other connected services prevalent across China.
Intelligent adaptation
Our designs leverage AI and machine learning to provide personalized, context-aware interfaces that learn from user behavior and anticipate needs.
Augmented reality integration
We incorporate AR technologies to enhance navigation, safety features, and environmental awareness, creating immersive yet unobtrusive information layers.
Sustainable interface solutions
Our designs support eco-friendly driving behaviors and vehicle functions, helping users optimize energy usage and reduce environmental impact.
Recent case studies we crafted next-generation HMI designs
Explore how our next-generation HMI designs push the boundaries of usability, aesthetics, and innovation to create seamless human-machine interactions.
Locations
Shanghai
176 Xietu East Road,
3rd Floor, Huangpu, Shanghai, China
Hong Kong
14 Taikoo Wan Road, 21st Floor, Cityplaza 3, Taikoo, Hong Kong
Sydney
320 Pitt Street Sydney, New South Whales, Australia
Singapore
5 Temasek Boulevard, 17th Floor, Singapore
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