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User research &
discovery
Understand your customers’ needs, behaviors, and motivations to inform the design of future experiences.
User experience
design
Harness user experience research insights to drive the design and business decisions in your digital products.
User testing &
optimization
Test your products to identify pain points, opportunity areas for improvement, and optimize usability.
Service
Focus groups
Focus groups
Uncover collective insights from your target customers
We specialize in conducting dynamic focus group sessions that tap into the collective wisdom of consumers across China and APAC. This tried-and-true qualitative research method allows us to uncover deep-seated cultural attitudes, shared experiences, and group dynamics that shape market trends and consumer behaviors in this diverse region.
Focus group research expertise
Our expertise in conducting focus groups across APAC markets is built on years of experience and a deep understanding of regional nuances.
We create carefully curated environments where participants feel comfortable expressing their true opinions, leading to candid discussions that reveal invaluable insights. By facilitating how ideas evolve through group interaction, we capture nuances that individual interviews might miss, providing our clients with a comprehensive understanding of their target audience's mindset.
Multilingual moderation excellence
Our skilled moderators conduct focus groups in Mandarin, Cantonese, Shanghainese, and English, ensuring nuanced communication with participants while delivering research reports in English for international clients. This linguistic versatility allows us to capture subtle cultural nuances often lost in translation.
Advanced research infrastructure
Our custom-built research facility observation rooms feature 3.5-meter one-way mirrors, enabling discreet client viewing. Dedicated translation stations provide real-time simultaneous interpretation, facilitating immediate understanding for international observers. Our state-of-the-art audio-visual recording equipment ensures comprehensive data capture for thorough post-session analysis.
Tailored group dynamics
Understanding that one size doesn't fit all, we strategically vary our focus group compositions. From intimate triad groups of three participants to larger ensembles of six to eight, we tailor the group size to the specific needs of each project. This flexibility allows us to dive deep into complex themes while maintaining productive group dynamics.
Expansive regional coverage
Our reach extends far beyond our Shanghai base. We regularly orchestrate focus groups across China's varied city tiers and the APAC region. This extensive coverage ensures we capture diverse perspectives, from bustling metropolises to emerging markets, providing a comprehensive view of APAC consumer insights.
Strategic participant selection
Our participant recruitment process is designed to ensure the highest quality of insights:
Demographic precision mapping
We leverage our in-depth understanding of APAC's complex demographic landscape to pinpoint ideal participants. Our selection criteria account for nuanced factors such as geographical location, socio-economic status, and the unique characteristics of different city tiers across the region.
Authentic respondent verification
Each potential participant undergoes a pre-interview process. We verify their demographic suitability and assess their articulateness and ability to engage meaningfully in group discussions. Furthermore, we require tangible evidence of their status as target consumers.
Cultural representation assurance
Our recruitment strategy ensures a balanced representation of APAC's cultural diversity. This approach is crucial for uncovering regional consumer behavior and preference variations, providing our clients with a nuanced understanding of their target markets.
Our focus group process is engineered to extract maximum value from each session
Strategic discussion design
We craft bespoke discussion guides tailored to extract the specific data required for each project. Our guides are culturally attuned, ensuring they resonate with participants while addressing core research objectives.
Meticulous preparation
Before each focus group, we conduct thorough dry runs of the discussion guide and perform comprehensive checks on all technical equipment. This detailed preparation ensures smooth execution and optimal data collection during the actual sessions.
Dynamic moderation
Our expert moderators skillfully guide discussions, employing advanced probing techniques to uncover deeper insights. They maintain a delicate balance, encouraging open dialogue while ensuring the conversation remains focused and productive.
Multi-faceted analysis
Our researchers engage in detailed observational analysis during sessions, noting verbal responses, non-verbal cues, and group dynamics. This holistic approach captures the full spectrum of participant insights.
Collaborative insight extraction
Post-session, our team thoroughly reviews all collected data, including video recordings and researcher notes. This collaborative process refines critical data points and synthesizes complex insights into actionable intelligence.
Strategic reporting
Our deliverables go beyond mere data presentation. We provide detailed research results and strategic recommendations, translating collective insights into concrete action plans for our clients.
Solutions for international clients
Seamless real-time interpretation
Our simultaneous interpreters provide fluid, real-time translation, enabling the foreign team members to actively engage in observations and participate meaningfully in debriefing sessions.
Global remote access
For clients unable to attend in person, we offer high-quality live-streaming of focus group sessions, complete with simultaneous interpretation. This service ensures global teams can gain immediate insights, regardless of location.
Cross-cultural insight integration
Our team specializes in bridging cultural gaps, ensuring that insights are accurately interpreted within the complex context of APAC markets. This expertise is crucial for international clients navigating the region's diverse consumer landscape.
Recent case studies informing future design with focus groups
See how moderated discussions with real users uncover key perspectives, pain points, and opportunities, shaping design decisions with collective insights.
Locations
Shanghai
176 Xietu East Road,
3rd Floor, Huangpu, Shanghai, China
Hong Kong
14 Taikoo Wan Road, 21st Floor, Cityplaza 3, Taikoo, Hong Kong
Sydney
320 Pitt Street Sydney, New South Whales, Australia
Singapore
5 Temasek Boulevard, 17th Floor, Singapore
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