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User research &
discovery
Understand your customers’ needs, behaviors, and motivations to inform the design of future experiences.
User experience
design
Harness user experience research insights to drive the design and business decisions in your digital products.
User testing &
optimization
Test your products to identify pain points, opportunity areas for improvement, and optimize usability.
Service
Concept design
Concept design
Transform insights into future-ready digital experiences for China & APAC
We specialize in translating complex opportunities into tangible digital concepts that connect with diverse users across China and APAC. Our concept design process bridges research insights and implementable solutions, helping businesses visualize and validate future experiences before significant investment. Through strategic exploration and rapid iteration, we create compelling vision pieces that align user needs, business goals, and emerging technologies.
We transform complex opportunities into clear digital vision through strategic concept design
Our concept design process helps organizations explore new possibilities and shape distinctive digital experiences that resonate throughout China and APAC. We create tangible visualizations of future experiences that drive alignment and inform strategic decisions.
Strategic opportunity mapping
We analyze market dynamics, user behaviors, and technological capabilities to identify high-impact opportunities for digital innovation, creating a solid foundation for concept exploration.
Experience vision development
Our concepts articulate clear experience visions that align stakeholder goals with user needs, providing compelling direction for future product development.
Innovation framework creation
We develop frameworks that guide concept exploration while maintaining strategic focus, ensuring creative solutions remain grounded in business reality.
Cross-cultural design strategy
Our concepts consider the nuanced requirements of different regional markets, creating experiences that can scale while adapting to local needs.
We bring future experiences to life through innovative concept visualization
Digital innovation requires more than just ideas - it needs clear, tangible visualization that stakeholders can evaluate and users can experience. Our approach makes abstract possibilities concrete and actionable.
- Strategic narrative development
- Interactive concept visualization
- Future scenario exploration
- Experience storyboarding
- User journey mapping
- Technology capability integration
Narrative experience design
We craft compelling experience narratives demonstrating how concepts solve real user needs and create business value across different scenarios and contexts.
Visual system development
Our concept visualizations establish clear design languages that balance innovation with usability, creating distinctive yet intuitive experiences.
Interaction pattern innovation
We explore novel interaction patterns that push boundaries while maintaining usability, helping define new standards for digital experiences.
Ecosystem integration design
Our concepts consider the broader digital ecosystem, designing experiences that connect seamlessly with existing platforms and services.
We validate and refine concepts through strategic iteration
Our iterative approach ensures concepts evolve from promising ideas into viable solutions that thrive in China and APAC's unique digital environment. We combine creative exploration with systematic validation to reduce risk and increase confidence in design directions.
Insight-driven refinement
We continuously integrate user feedback and market insights to refine concepts, ensuring solutions remain grounded in real needs and opportunities.
Technical feasibility assessment
Our concepts balance innovation with implementation reality, identifying potential technical challenges and opportunities early in the design process.
Experience prototyping
We create appropriate-fidelity prototypes that allow stakeholders and users to experience concepts firsthand, gathering valuable feedback for refinement.
Strategic roadmap development
Our process helps organizations plan the evolution from concept to implementation, creating clear pathways for future development.
We help organizations move from concept to confident implementation
Our concept design work doesn't exist in isolation - it creates practical foundations for successful digital products. We deliver clear pathways for transforming innovative concepts into market-ready solutions.
Design system foundations
We establish core design principles and patterns during concept development that can scale into comprehensive design systems, ensuring consistent product implementation.
Development framework alignment
Our concepts consider technical architecture and development requirements, creating realistic blueprints that development teams can confidently execute.
Knowledge transfer & documentation
We provide comprehensive documentation and guidance that helps teams understand and maintain conceptual integrity throughout development.
Implementation strategy
Our handover process includes phased roadmaps and priority frameworks, helping organizations balance innovation with practical resource constraints.
Recent case studies we developed design concepts to tell stories
Explore how our design concepts bring stories to life, transforming ideas into compelling, user-centered experiences that engage and inspire.
Locations
Shanghai
176 Xietu East Road,
3rd Floor, Huangpu, Shanghai, China
Hong Kong
14 Taikoo Wan Road, 21st Floor, Cityplaza 3, Taikoo, Hong Kong
Sydney
320 Pitt Street Sydney, New South Whales, Australia
Singapore
5 Temasek Boulevard, 17th Floor, Singapore
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