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User research &
discovery
Understand your customers’ needs, behaviors, and motivations to inform the design of future experiences.
User experience
design
Harness user experience research insights to drive the design and business decisions in your digital products.
User testing &
optimization
Test your products to identify pain points, opportunity areas for improvement, and optimize usability.
Industry
Fintech UX
Fintech UX
Transforming digital finance through user-centric research in China & APAC
The fintech landscape in China and APAC is redefining global standards for digital financial services, demanding a deep understanding of regional nuances and emerging technologies. As the world's largest fintech market, China drives innovation in everything from embedded finance to wealth tech while diverse APAC markets rapidly evolve their unique financial ecosystems.
Elevating fintech experiences through UX research
Digital transformation optimization
We help traditional financial institutions navigate their digital evolution. Our research examines how users transition from conventional banking to digital services, from mobile-first experiences to automated solutions. We focus on creating seamless transformations that maintain trust while introducing innovative capabilities that enhance the user experience.
Digital wallet innovation
Our research shapes next-generation payment and financial management experiences. We investigate how users integrate digital wallets into their daily lives, from payment preferences to financial planning features. By understanding evolving expectations around digital money management, we help companies create wallet solutions that become indispensable tools for users.
Investment tool enhancement
We optimize digital platforms that democratize investing and wealth management. Our research examines how different user segments approach investment decisions, from novice investors to experienced traders. We help companies create interfaces that build confidence while providing sophisticated capabilities for users at all levels.
Robo-advisor experience
Through comprehensive analysis of automated advisory services, we help companies create AI-powered financial guidance that users trust. Our research examines how different cultures and demographics perceive algorithmic advice, ensuring robo-advisory solutions balance automation and human touch.
Blockchain implementation
We guide the development of blockchain-based financial services that resonate with mainstream users. Our research reveals how to present complex cryptocurrency and distributed ledger capabilities in accessible ways. We help organizations implement blockchain solutions that deliver clear value while maintaining usability.
Financial literacy integration
We optimize how fintech platforms educate and empower users. Our research examines practical approaches to building financial knowledge through product experiences, from interactive tutorials to contextual guidance. We help companies create learning journeys that enhance user confidence and promote informed financial decisions.
Understanding fintech user needs
Trust & security preferences
We research how different user segments perceive financial security across digital channels. Our analysis reveals the subtle factors that build or erode trust in financial technology. This understanding helps companies create experiences that feel secure while maintaining convenience.
Financial decision-making patterns
Our research examines how users approach financial choices across different products and contexts. We investigate the role of emotional and rational factors in economic decisions, helping companies design interfaces that support confident decision-making.
Cultural financial behaviors
We carefully analyze how cultural factors influence financial technology adoption and usage across APAC markets. We examine local preferences for payment methods, investment styles, and financial planning approaches, ensuring solutions resonate authentically in each market.
Digital literacy impact
We analyze how varying technological and financial sophistication levels affect product adoption and usage. Our research helps companies create inclusive experiences that serve users across the digital literacy spectrum while maintaining product sophistication.
Gain actionable UX insights to boost financial services in your target markets
In-depth financial behavior interviews
We conduct one-on-one sessions with users from diverse backgrounds, diving deep into their financial habits, concerns, and expectations. These conversations often reveal hidden insights that shape fintech product design, from feature prioritization to long-term engagement strategies.
Secure usability testing environments
Our specialized testing labs allow users to interact with sensitive financial interfaces while we gather detailed usability data. This approach ensures both the security of financial information and the authenticity of user experiences, which is crucial for testing products like trading platforms or digital banking apps.
Longitudinal financial diary studies
Utilizing our custom-developed Recap.chat platform, we track user experiences with fintech products over extended periods. This method reveals how financial behaviors and product usage evolve, providing invaluable insights into factors affecting long-term engagement or abandonment of fintech tools.
Cross-cultural financial workshops
For fintech companies targeting diverse APAC markets, we facilitate specialized workshops exploring how cultural factors impact financial behaviors and technology adoption. These sessions help bridge the gap between global fintech innovations and local market needs, ensuring products resonate across diverse user bases.
Regulatory sandbox user testing
We conduct user testing within the context of regulatory sandboxes, a common feature in APAC's fintech landscape. This approach allows fintech companies to evaluate user responses to innovative features while ensuring compliance with evolving regulatory frameworks.
Future of fintech experiences
Web3 finance integration
We explore how decentralized finance is reshaping traditional financial services. Our research examines user readiness for smart contracts, decentralized lending, and tokenized assets across different market segments. We help companies understand how to bridge traditional and decentralized finance in ways that maintain trust while unlocking new capabilities for users, from programmable money to automated compliance.
Invisible banking evolution
Our research investigates the shift toward embedded financial services that disappear into everyday experiences. We analyze how users respond to contextual financial services integrated into non-financial apps, from in-game purchases to social commerce. This work helps companies understand opportunities in API-driven banking, embedded lending, and seamless payment experiences that minimize friction while maintaining transparency.
Biometric finance innovation
We examine how advanced biometric technologies are transforming financial authentication and personalization. Our research reveals user attitudes toward facial recognition payments, behavioral biometrics, and voice banking across different APAC markets. We help companies implement these technologies to enhance security and convenience while respecting cultural sensitivities around biometric data.
Quantum-ready finance
We study how the quantum computing approach influences user trust in financial cryptography. Our research examines attitudes toward quantum-resistant security measures and helps companies prepare user experiences that will remain trusted as computational capabilities evolve. This forward-looking work ensures financial platforms can adapt to emerging security paradigms without disrupting user confidence.
Our fintech expertise
As China and APAC's fintech landscape continues to evolve, we bring deep expertise across the full spectrum of digital financial services. Our work spans the region's most innovative financial products and platforms, helping organizations create experiences that drive adoption while maintaining security and trust.
We provide sophisticated user experience research and design for:
- Digital investment and trading platforms, from robo-advisory services to advanced trading interfaces
- Next-generation banking systems that blend traditional services with innovative digital capabilities
- Insurance technology platforms that simplify complex products through intuitive digital experiences
- Blockchain and cryptocurrency services that make decentralized finance accessible to mainstream users
- Digital wealth and asset management tools that democratize sophisticated investment strategies
- Mobile payment and lending platforms that define new standards in financial convenience
- Embedded finance solutions that integrate seamlessly into non-financial applications
- Open banking platforms that enable secure data sharing and service integration
- Digital wallet ecosystems that expand beyond payments into comprehensive financial management
Our deep understanding of regional nuances, regulatory requirements, and emerging technologies helps companies navigate the complexity of fintech innovation. Whether transforming traditional financial services or building entirely new economic paradigms, our insights guide you toward experiences that resonate with users while driving business success.
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case study
Locations
Shanghai
176 Xietu East Road,
3rd Floor, Huangpu, Shanghai, China
Hong Kong
14 Taikoo Wan Road, 21st Floor, Cityplaza 3, Taikoo, Hong Kong
Sydney
320 Pitt Street Sydney, New South Whales, Australia
Singapore
5 Temasek Boulevard, 17th Floor, Singapore
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