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User research &
discovery
Understand your customers’ needs, behaviors, and motivations to inform the design of future experiences.
User experience
design
Harness user experience research insights to drive the design and business decisions in your digital products.
User testing &
optimization
Test your products to identify pain points, opportunity areas for improvement, and optimize usability.
Service
User research &
discovery
User research &
discovery
UX Spot is a user research agency with a focus on China & APAC
Our user research agency provides more than just theory—it's actionable, evidence-based, and designed to deliver outstanding results for our clients. We measure success by the positive impact we create. We help you understand your target users' behaviors and hidden needs that shape tomorrow's products. Decoding user behavior in China and APAC isn't just our job—it's our obsession.
We specialize in generative user research methods to inform the design of your future products
User interviews
We reveal detailed insights into user experiences, needs, and behaviors in real-world settings using in-depth interviews (IDI) and in-context observations. Our skilled moderators use advanced techniques to uncover underlying motivations and behaviors.
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Focus groups
Focused group interviews (FGI) are designed to explore collective opinions, perceptions, and ideas. We explore users’ shared experiences, uncovering cultural nuances and social dynamics influencing user behaviors in target markets.
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Diary studies
Diary studies capture user experiences and product interactions over extended periods, providing rich, contextual data on usage patterns, evolving perceptions, and integration into daily routines. We built our own diary study platform for China.
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Co-creation workshops
We facilitate generative sessions that involve target users in the design process. These workshops tap into users' creativity and experiences, driving user-centered ideation and problem-solving.
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Online surveys
We specialize in conducting comprehensive online surveys that deliver statistically rich data about consumers in the China and APAC markets.
Learn moreWe tap into users’ inherent creativity to reveal design possibilities for the future
Our qualitative research methodologies combine what people say, do, and create into a comprehensive framework that reveals the full spectrum of their experiences, from expressed thoughts and desires to unspoken behaviors and interactions. We uncover richer, more layered, and spontaneous insights by integrating discussion, observation, and creative exercises that can inform the designs of the future.
Transforming insights into innovation by bridging past and present into future solutions
Reveal actionable insights
We analyze user interactions with products and services in real-world contexts, identifying patterns, pain points, and opportunities that inform user-centric design decisions. Our in-depth approach ensures that every insight can be translated into tangible improvements.
Translate insights into product vision
We bridge the gap between raw data and implementable design direction, helping you conceptualize products that resonate deeply with your target users. Our expertise transforms complex research findings into clear, strategic product roadmaps.
Navigate complex cultural nuances
Our immersive understanding of China and APAC's diverse digital ecosystems ensures insights are always culturally relevant and immediately actionable. We go beyond surface-level observations to uncover the deep-seated cultural factors influencing user behavior and preferences.
Future-proof your product strategy
We uncover emerging user needs and behavior patterns, enabling you to create forward-thinking products that anticipate and meet evolving user expectations. Our research methodologies are designed to identify current trends and predict future user behavior and market dynamics shifts.
Recent case studies informing future design with user research & discovery
See how our research-driven approach uncovers deep user insights, shaping future design decisions with clarity, creativity, and impact.
Locations
Shanghai
176 Xietu East Road,
3rd Floor, Huangpu, Shanghai, China
Hong Kong
14 Taikoo Wan Road, 21st Floor, Cityplaza 3, Taikoo, Hong Kong
Sydney
320 Pitt Street Sydney, New South Whales, Australia
Singapore
5 Temasek Boulevard, 17th Floor, Singapore
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