Join UX Spot’s Samuel Jesse at IIEX Bangkok 2025

UX Spot is heading to IIEX Bangkok! We’re excited to announce that our co-founder, Samuel Jesse, will be speaking at IIEX Asia-Pacific 2025 on February 19th at 11:45 AM at Carlton Hotel Bangkok Sukhumvit. His session will explore one of the most transformative approaches in UX research—co-creation.

Co-creation is revolutionizing how businesses design products, services, and experiences with their users, not just for them. In this session, Samuel Jesse, a leader in UX research and design, will unpack how brands can tap into the collective creativity of their users to unlock deeper insights, identify untapped market opportunities, and drive innovation that truly resonates.

As co-founder of UX Spot, Samuel has spent over 14 years in China leading UX research and design for some of the world’s biggest brands. His expertise spans automotive, fintech, healthtech, and emerging digital experiences, and he’s passionate about making UX research actionable, inclusive, and innovation-driven. Under his leadership, UX Spot has grown into a premier UX research and design agency, helping brands create data-driven, user-centered experiences.

📍 Venue: Carlton Hotel Bangkok Sukhumvit
📍 Address: 491 Sukhumvit Rd, Khlong Toei Nuea, Watthana, Bangkok 10110, Thailand
📅 Date: February 19, 2025
⏰ Time: 11:45 AM

Whether you’re a UX researcher, designer, product strategist, or innovation leader, this talk will give you a fresh perspective on user-driven innovation. Come meet Samuel, connect with the UX Spot team, and learn how co-creation can take your user research to the next level.