We recruit high-quality participants in China over various industries and demographics for your field studies.
Interview users in their own environment in China to gain information on practices, social, physical and the tools of their trades.
Send users into the field in China to complete shopping tasks in specific locations while being observed in-person or remotely.
Visit customers in China at their workplace or homes to conduct interviews, observations and collect data.
Use our custom WeChat mini program to conduct remote interviews and qualitative surveys. Capture audio and video qualitative answers.
Documentation of research, analysis and reporting key findings of the user testing with actionable takeaways.
Craft the discussion guide that will extract the data you need.
Screen participants to ensure they meet your demographics.
Dry run through the discussion guide and technical equipment.
Moderator interviews group, guiding and probing discussions for data.
Researchers take notes observing participant discussion and behaviour.
Videos and notes are reviewed with team to refine the key data.
Detailed results of research including actionable recommendations.
A QUALITATIVE STUDY 26th October 2018
Methodology: Focus Group Interviews
WeChat mini programs are shaking up the way brands are trying to reach their customers in China. But it seems some don’t understand why and when users like to use them, especially when compared to native mobile apps. We ran a series of focus groups to explore these questions.