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Zippora Lau

Co-Founder & Lead Researcher, UXSPOT

UXSPOT on The China Startup
Pulse podcast talking UX in China


31st December 2018

Wrapping up a busy 2018 at UXSPOT our Research Director, Samuel Jesse was invited on The China Startup Pulse podcast to discuss UX best practices and product localization in China with host Oscar Romas from China Accelerator. Samuel shared some insights on the digital landscape in China, best practices, how to build trust and much more. Put on your headphones and have a listen at the China Startup Pulse website or Apple Podcasts.

For any questions, further elaborations, or invitations for speaking engagements at events or podcasts, contact us at

What’s the differences between Chinese market and international market in terms of User Experience? What’s the key principles to localize your design for Chinese market?

Samuel Jesse is the right person to talk with who co-founded a UX research lab UXSPOT in Shanghai. With 10 years of experience in UX, we talked with Samuel about his experience working with Chinese clients as an International designer, UX practices for Chinese consumers, Why mobile is crucial and more about product localization. Here’s a short quote from Samuel , “when something is [well] designed, it gives that perception of trust, it transfers that perception of quality.”

  • Show Notes:

  • 00:00 Introduction & Summary
  • 01:20 Introducing Samuel Jesse
  • 02:00 Moving from Beijing to Shanghai
  • 02:46 Working with Chinese Clients
  • 03:40 Shanghai vs Beijing Environments
  • 04:31 Initial UX Design Projects with Local Clients
  • 06:14 Change in Chinese attitudes towards UX
  • 07:31 A UX Research Lab in China
  • 09:10 UX Approach and Test in Chinese market
  • 10:21 Importance of Mobile
  • 11:14 Differences between Chinese consumers and international market
  • 12:48 Issues in Translation
  • 14:10 User Verification for Mobile Users
  • 14:45 UX Best Practices in China
  • 16:20 Establishing Trust through Design
  • 18:08 Good Design in China
  • 19:40 International and Chinese UX Differences From Design Perspective
  • 20:40 Implications of Familiarity with Local Companies
  • 22:55 Copy-Cat Culture in China
  • 25:03 Chinese Companies going International
  • 26:34 Over-Localization
  • 27:33 Contact Information and Sign Off

UXSPOT is a user research facility in Shanghai. We run usability testing, focus group interviews, user interviews, UX & co-design workshops for the worlds leading companies in our custom built user experience lab in China.

  • Author
    Zippora Lau
    Co-Founder & Lead Researcher

Co-founder of UXSPOT Zippora combines a psychology and design background with user experience research, interviewing and moderating. Connect on LinkedIn.

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